By Andrew Ferguson
Even with a decent supply of high-grade pot in her walk-in freezer, Jenelise Robinson, 35, can scarcely keep up with demand. The growth of her 16-month-old Denver business, Nancy B's Edible Medicine, has come with the explosion in the number of Colorado's medical-marijuana dispensaries, or centers. Coloradans who are recommended by a doctor and approved by the state go to the centers to buy their pot, either in traditional bud form or as an "infused product" like Robinson's lemon bars, which are 100% organic and laced with a marijuana concentrate.
Robinson's loyal customers depend on her to "medicate". Euphemisms like medicine, medicate, caregivers and patients are an important element in the larger movement to bring marijuana use out from the shadows, as advocates say, so it can take its place innocently on Americans' nearly infinite menu of lifestyle preferences, from yachting to survivalism to macrobiotic cooking. So far, the strategy is working. Colorado and 13 other states, along with the District of Columbia, have legalized medical marijuana in the past 14 years. More than a dozen other states are considering the idea. In some parts of California — where marijuana is the biggest cash crop, with total sales of $14 billion annually — medical pot has become such an established part of the commercial base that cities are moving toward taxing it.
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